"We find ourselves in a unique position where the majority of retail garden centres are selling Bulrush products indirectly as much of their plant offerings have been grown in our products. However, few retailers are aware of this and we are using this opportunity to build our retail brand on the strength of our professional grower reputation."
Bulrush will be showcasing their professional and retail product range, while highlighting how much Bulrush product the independent retail trade already sells.
Bulrush retail sales manager Alex Julien said the focus for Bulrush is on the independent garden centre trade as opposed to building further volume with the multiple sector. The aim is to align Bulrush retail quality alongside Bulrush grower quality and improve the offering for the independent retail trade.