British Summer Fruits reports blueberry-fuelled increase in soft fruit sales

British Summer Fruits (BSF) has reported that soft fruit sales by its members were 17.2 per cent greater this summer than last -- thanks in part to the rising popularity of blueberries.

The industry body, whose members supply more than 92 per cent of UK supermarkets' berries, said they sold 58,400 tonnes of soft fruit this season.

Sales of blueberries — a relatively new UK crop as British growers start to embrace a fruit traditionally grown overseas — rose by 305 per cent, with 1,139 tonnes sold.

BSF said new eating varieties bearing larger-sized fruit contributed to the success. It predicted that if the crop growth continues at these levels, the industry can expect sales of blueberries to challenge raspberries as Britain's second favourite berry.

BSF chairman Laurence Olins said: "It has been a strong summer for all berries. We have seen great support from the consumer and the retailers. This, combined with settled weather and increased volumes of crops, has allowed the industry to deliver a long and successful summer season."

He added: "Blueberries are the real success story of the summer and we believe there is a lot more to come next year as our British farmers embrace this fruit. Following poor weather in 2008, we are pleased to be back on track with these impressive sales figures."

Blackberries also experienced a record year, with sales up by 33 per cent on last year's figures.

BSF explained that the surge in popularity and sales of these berries was partly due to an increase in crops planted, which has resulted in an extended season as British blackberries were available from June to October. The organisation also attributed the success of blackberries this year to the introduction of new, better eating varieties.

Following a poor season last year, strawberries also saw a growth in sales of 17 per cent, selling a total of 48,770 tonnes.

Raspberries showed an increase of three per cent, with sales of 7,011 tonnes.

A BSF representative said the surge in overall sales was due in part to this year's improved growing conditions.

"Unlike the very wet and poor light conditions suffered by many berry farms last year, this year's crop has enjoyed no frosts in spring, warmer weather in summer and good pollinating conditions, resulting in better-quality crops. Demand for berries continues to grow year on year.

"The rise (in sales) is largely due to an extension of the season — both at the beginning and end — high quality of berries, availability of new varieties and a sustained promotional campaign highlighting the seasons of all British berries and their health benefits."

 

Subscribe to Horticulture Week for more news, more in-depth features and more technical and market info.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

What challenges and opportunities lie in store for tomato growers?

What challenges and opportunities lie in store for tomato growers?

The British Tomato Growers Association (TGA) conference today (21 September) heard a range of perspectives on what changes lie in store for the sector and how to anticipate them.

Buoyant demand for UK apples but frost and labour remain concerns

Buoyant demand for UK apples but frost and labour remain concerns

As the British apple season begins, English Apples & Pears (EAP) is warning that growers will feel the effects of both a late frost in spring and also constrained labour supply.

Tomorrow's tractors

Tomorrow's tractors

These machines have advanced rapidly over recent years but what does the future hold? Sally Drury looks ahead.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Professor Geoffrey Dixon

GreenGene International chair Geoff Dixon on the business of fresh produce production
 

Read Professor Geoffrey Dixon