British strawberry growers predicting 6% increase in production

Trade body British Summer Fruits expects a bumper crop thanks to "perfect growing conditions" as the British strawberry season officially begins.

Image: HW
Image: HW

Trade body British Summer Fruits (BSF) said that the cool, dry and more recently warm weather had created the perfect growing conditions for this year’s crop of strawberries.

Over the past year, more than 126,000 tonnes of strawberries were sold in the UK, valued at over £580m. Consumption of fresh berries, which includes strawberries, raspberries, blackberries and blueberries, has grown by 132% over the last decade.

Berries now make up 22% of all fruit sold in the UK, pushing the value of the berry industry above £1.2 billion, according to recent Kandar Worldpanel data.

BSF chairman Laurence Olins said: "This season’s strawberry production reflects a robust and expanding soft fruit category that is able to meet the growing consumer demand.

"More and more people understand the fantastic health benefits of snacking on a punnet of berries, and fortunately we have been able to match this growing demand with innovation in the industry, to ensure consumers can look forward to good quality British berries on their supermarket shelves."


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