British Retail Consortium predicts Christmas sales trends

BRC has predicted that the click and collect market will be worth £4 billion by 2018, according to Verdict.

Image: HW
Image: HW

ONS statistics for food and non-food show that £5.3 billion was spent online in December 2014.

Black Friday will fall on Friday 27 November this year (the day after Thanksgiving in the USA). Cyber Monday, traditionally held by many to be the biggest day for online shopping, falls this year on 30 November.

Last year, 13 per cent of all UK sales happened in December, according to ONS data - accounting for almost £42 billion of sales. Garden centre sales are reaching similar proportions, ccording to the GCA.

BRC said sales growth was likely this year adding that December sales grew by an acceptable but not exceptional 1.0 per cent.

According to GfK, consumer confidence in the UK stands at 3.0 for September 2015, compared to -1.0 in the same month last year. Sub-categories within this index suggest that people are feeling more positive about the year ahead and appetites for making major purchases are increasing, now at 14.0, a near 15 year high. Macroeconomic conditions of lower unemployment and real wages growth are favourable for consumers, coupled with flat inflation or deflation in the economy. 

Research for found that families expect to spend £796 on average celebrating Christmas this year, with one in six people having already started their festive shopping. Cards and decorations are expected to cost them £41 on average, a saving of five per cent compared with last year, while around £596 will be spent on gifts, which is one per cent less than last year’s expected spend. More than two-thirds (71 per cent) of households that celebrate Christmas plan to shop online this year. 

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