Potato Council director Rob Clayton said: "We are looking forward to working with Bord Bia [the Irish Food Board] on this programme to deliver valuable home market opportunities and provide the industry with the support to grow."
Bord Bia horticulture manager Mike Neary said: "The potato market and consumers in both countries are broadly similar and the Irish Food Board and Potato Council face a common challenge to increase potato consumption within both populations."
Ireland's minister for agriculture, food and the marine, Simon Coveney TD, added: "A fund of over €60m is available annually under the EU promotion regulation to promote agricultural produce, and I would encourage industry to sponsor further joint promotion proposals."
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