In the first half of 2015, the market for garden tools and chemicals in Great Britain, Germany, Netherlands, France and Belgium recorded an overall growth of 2.9 per cent, GfK has found after surveying 425,000 retail outlets.
Total revenues were €3.6 billion. In particular, robotic lawn mowers and cord-less tools continue to be popular items with consumers, said GfK. BBQs are also in demand.
Revenues in the garden tools and chemistry market showed gains of 2.9 per cent from January to June 2015 compared to the same period last year in the countries studied.
At 4.8 per cent, Germany achieved the largest growth. Revenues increased to a total of €1.4 billion. France posted the second largest growth rate at 4.6 per cent, which corresponds to revenues of €1.3 billion. Belgium also achieved an increase in revenues of 4.5 per cent, corresponding to a total of €107 million.
Both in Great Britain and the Netherlands, revenues declined in comparison to the same period last year. In Great Britain, revenues declined by 2.3 per cent to €715 million, and in the Netherlands by 6.9 per cent to €88 million.
Within the individual product segments, powered garden tools reported the largest growth in revenues, at 5.3 percent (total revenues: €1.4 billion). Powered garden tools include for example hedge trimmers, chain saws and lawn mowers.
Also popular with consumers were lawn/garden irrigation and cleaning tools (e.g. garden pumps and high-pressure cleaners).
In the first half of 2015, growth in all countries studied was reported at 4.2 per cent. Overall, revenues of €510 million were recorded for these products in Great Britain, Germany, the Netherlands, France and Belgium. Garden hand tools, such as spades, rakes and garden shears, on the other hand, recorded a slightly lower revenue growth of 1.1 per cent (total revenues: €225 million).
Products such as plant protection, fertilisers and growing media in the garden chemicals segment achieved the lowest growth rate in the first half of 2015, just as in the same period last year, at 0.6 per cent. This corresponds to revenues of €1.5 billion.
Robotic lawn mowers recorded high revenue growth in the first half of 2015, at 64 per cent. The average price for a robotic lawn mower was around €1,700 in the first half of 2015.
Cordless tools were a focus of purchases from January to June 2015. These include accu-powered trimmers, hedge trimmers and handheld lawn mowers. Revenues totaled €192 million, which is an increase of 33 per cent over the same period last year.
Barbecue gas grills achieved revenues of around €107 million in the first half of 2015 in France, Great Britain and Switzerland. This represents an increase of 5.9 per cent over the same period last year. There is also a trend towards higher quality devices with gas grills.
After a very good first half of 2014, revenues for charcoal grills fell in the first half of 2015 by 2.8 per cent in France, Great Britain and Switzerland. Consumers spent around €72 million for charcoal grills in these countries. However, the average price paid increased significantly by around 8 per cent.
Electric grills achieved revenues of around €28 million in Switzerland and France, representing an increase of around 9.7 per cent in the first half of 2015.