Briers to target future trends through European trade association link up

Briers, the UK manufacturer of garden gloves, footwear, kids' and branded garden ranges, has stepped up its involvement with the European Floral and Lifestyle Product Suppliers Association, with two appointments to key positions within the organisation.

Jackie Eades
Jackie Eades

Briers CEO Jackie Eades has recently joined the EFSA board. "With Jackie on the board we make another step towards an international orientation," said Toine Van de Ven, EFSA Chairman.

The company aims to use this ongoing partnership to strengthen its position as a fashion-led garden clothing, gift and tool brand.

Briers personnel will be working alongside EFSA’s dedicated trend partner and the wider EFSA council to deliver inspirational design, innovative lifestyle options and exciting developments for the Briers brand for the coming seasons, the company said.

The partnership will enable Briers to access trends information up to 18 months ahead of them becoming part of the mainstream consciousness, the company added.

Said Eades: "I’m really excited to be working with Nelly Rodi – for the same reasons we first joined EFSA. We want to ensure our ranges, and indeed this industry, are as relevant as ever to our growing audience."

Tristan Sissons, Briers’ Trading Director, has just been enrolled on the EFSA ‘colour committee’. 

Briers is the only UK supplier to join EFSA, with the relationship dating back to 2014.

Briers  was launched in 1999 with four pairs of gloves, selling to local garden centres. The business now supplies numerous gardening and lifestyle retailers with thousands of different SKUs.

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