Briers signs up Factum to increase US sales

Briers has worked in the US with HSN (US National Home Shopping Network), and launched its first booth at the National Hardware Show, Las Vegas in 2016

The move is leading to interest that gave the business the confidence to invest in finding a partner to maximise on demand in the USA.

International sales manager Liam Walsh market researched at US and UK events, including the Gardenex Global Opportunity Forum where he met Factum Partners president Tom Greenwood and vie president James Gillette.

Greenwood said: "We see phenomenal success ahead for both companies."

Briers chief executive Jackie Eades added: "A superb match for our DNA – well done Liam."

Factum provides business improvement and growth strategies for small and medium sized manufacturers. It develops and implements strategies that allow small and medium sized manufacturers to achieve their growth, revenue and organisational goals in international markets. 


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