Briers promotes Greenfingers' gluvie campaign at RHS Chelsea Flower Show

On Briers' RHS Chelsea Flower Show stand this year, celebrities were throwing their gloved hands in the air to promote the 'gluvies' the social media campaign to raise awareness for Greenfingers charity.

Cassie King, Jeremy Vine, Jackie Eades
Cassie King, Jeremy Vine, Jackie Eades

Managing director Jackie Eades and friends welcomed celebrities, the media and consumers to the stand, as #gluvies were shared on Twitter.

She said: "We were really glad to get some famous faces to help build awareness for Greenfingers, who we continue to support through sales of our All Seasons Gardener gloves. Also, from a retail perspective, it was also really interesting to see how popular our new designs were – especially the Julie Dodsworth range."

Celebrities posing for gluvies included Chris Evans, Jeremy Vine, Matt Baker, Anton du Beke and Brendan Cole from Strictly, Joanna Lumley, Gemma Arterton, Susan George, Sara Cox, Ben Shephard, Guy Hands and Carol Kirkwood.

 

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