Earlier this year, York Brewery used heather from the North York Moors National Park Authority's Levisham Estate for its limited edition Moors-ish Ale which sold out within just a few days of its release.
The brewery has now agreed to donate two pence from every pint sold to plant oak trees on Levisham Estate.
The trees are grown locally from acorns harvested from some of the best mature trees in the North York Moors.
Two areas of mainly ancient woodland on the Levisham Estate were cleared of conifer plantations last winter. Bridleways and access tracks were reinstated over the summer and are now easily accessible to walkers and riders.
The national park authority is keen to quickly re-establish native broadleaved trees and shrubs to shelter any remnant or neighbouring woodland flora and fauna. Tree cover is likely to gradually take over again as plants seed in from the surrounding semi-natural woodlands, but the authority would like to provide a helping hand by additional planting of young oak trees.
Brand manager at York Brewery Neil Arden said: "We’re really happy to be the first to donate using the new web portal, and I hope that we are the first of many.
"Working with the national park authority earlier in the year to produce our heather beer was an absolute joy and we were really happy with the result. The fact that it sold out so quickly is a testament to the regard that the people of Yorkshire have for the North York Moors, and it’s really good to think that we’re now putting something back for future generations to enjoy."
The new revenue-raising project is aimed at both businesses and members of the public. Anyone can choose to make a general donation to fund ongoing conservation or rights of way work or pay for specific projects such as tree planting, benches or footpath signs.
Suggested projects start at £15 to plant a tree but the authority is open to suggestions about other projects and is keen to speak to businesses interested in sponsoring larger scale projects such as new play equipment at its National Park Centres.
The authority is offering "small, discreet plaques" on benches and other outside furniture and the names of donors will be recorded in a special register.
Assistant director of park services Michael Graham said:
"People have often expressed an interest in contributing to our work to look after the North York Moors, perhaps in remembrance of a loved one or because the area holds happy memories for them.
"We hope our new donations page will make it easier to support important conservation work and look after the national park's treasured landscape, wildlife and heritage. Our thanks to York Brewery for their donation to help restore an important ancient woodland site."