Bransfords say the range is the "natural progression" for all those gardeners who have embraced the grow your own. phenomenon.
The range consists of more than 25 herbaceous perennials.
The flowers can then be cut to create bouquets. Many of the varieties are ‘cut and come again’.
All plants in the range feature bespoke colour labels offering information on growing, cutting and displaying the flowers.
Labels will feature, for the first time. a 2D barcode which allows customers with smart phones to link directly to Bransford Webb's 'Cut your Own' website pages, offering information on the varieties, growing and cutting.
A point of sale board, featuring images of growing, cutting and displaying the flowers, has been created for display in garden centres.