The likes of renowned chef and restaurateur Mark Hix and well-known blogger Lavender and Lovage developed and promoted Bramley-based recipes for the promotion, which took place during the second week of February (2016) and which was led by English Apples and Pears (EAP). The week-long event had many highlights, such as when dozens of the country’s top chefs shared their signature Bramley dishes with the public. A representative for the campaign said: "There were 40 entries and so far there has been some great interaction with them across Facebook and Instagram." Such recipes included Fricassee of Harome pheasant with Bramley apples, prunes and Ampleforth cider cream by Andrew Pern of The Star Inn, Bramley apple pate by Gareth Fulford at Purslane, and Bramley apple and cinnamon cheesecake by Chris Exley at The Inn at Welland.
The public were also invited to share their favourite Bramley recipes on the Bramley Facebook and Instagram accounts with the hashtags #LoveBramley and #BramleyAppleWeek. Mark Poynton, acclaimed chef/owner of Michelin-starred restaurant Alimentum in Cambridge, will be selecting the best of these dishes and handing out to the winner a hamper containing £100 worth of cooking goodies. Other highlights of Bramley Apple Week included the production of a vlog of the recipe Bramley and cinnamon crepe cake by former Great British Bake Off finalist and blogger Holly Bell. Her recipe was featured on several websites, including the Huffington Post’s, and her vlog has so far been viewed nearly 11,000 times.