Bragg, who works for Bulrush, was reporting on the sustainable growing media task force. "How do we get the retailer to recognise what the industry has done to work in responsible way?" he asked. "It's almost as if nobody cares. We have a huge problem here."
Bragg said "professional growers are serious about looking at new materials" and spoke about how Alan Knight, who led the task force before moving into a job in the steel industry, helped develop Forest Stewardship Council certification, which was "imposed on the consumer".
The "industry should be complimented on the work it has done in the last four or five years" since the June 2011 Government white paper and the October 2011 formation of the task force, added Bragg.
He said the proposed ban on councils and Government bodies using peat-grown plants is unworkable because "under EU policy you can't restrict people planting in peat outside the UK".
Growing Media Association chairman Steve Harper said: "Everyone is trying to progress with something and come up with something to take this forward. I think retailers are working hard. The whole industry wants to move things forward."