Launched at the UN headquarters in New York, the IYP will focus on the importance of the potato in providing food security and alleviating poverty. The British Potato Council (BPC) has pledged its support for the year-long event and is highlighting the great opportunities it offers the UK potato industry.
BPC marketing director Kathryn Race said: "To ensure the UK is recognised as one of the market leaders while maximising opportunities for British potatoes it is important that the industry joins together in supporting this initiative."
She called on growers to support the Grow Your Own Potatoes project, which is being rolled out to primary schools across the country.
with the hope to reach some 250,000 children.
Race said: "Our Grow Your Own project has been so successful that the UN has launched a similar campaign modelled on ours."