The website thegreenergardener.com went live in September 2015.
The new Bord na Móna Growise brand includes peat-free and peat-reduced, including specialist blends, all from one source.
The single brand strategy has new literature, the new website and a new trade and consumer promotional campaign.
The new consumer-facing Bord na Móna Growise website covers peat-based and peat-free growing media and soil improvers including multipurpose growing media, specialist blends such as ericaceous, sowing and cutting, rose, tree and shrub and tub and basket as well as a John Innes range, a grow your own collection and a selection of peat-free soil improvers.
There is real-time consumer advice as well as competitions and consumer incentives.
Head of consumer UK Charles Farmer said: "We are confident that the new Bord na Móna Growise range ticks all the boxes for consumer and retailers – and that the new website reflects that. Our mission is to ensure the consumer can buy the very best performing product whatever the task in hand and whatever their preference in terms of peat and peat-free."