The company has recruited Mandy Smith and Justine Kemp as customer service advisers. They join the team at The Forge, Rooksbridge, Somerset, which Bord na Móna UK opened last year as its base for the UK sales, marketing and customer services, liaising with production and distribution facilities in both the UK mainland and Ireland.
Smith worked previously for Cadbury Garden & Leisure, now part of Wyevale Garden Centres Group, while Kmp worked at Urban Planters, the supplier of plant-related products to offices and homes.
Sales manager Jason Pike said: "UK sales of Bord na Móna Growise continue to ramp year on year. We anticipated a great take up on the new range and we continue to build our UK stock holding accordingly. Now we are adding to our sales and customer services capacity to keep pace with our customers’ demands."
The new Bord na Móna Growise range combines distinctive colour-coded packaging with new POS boards, new literature and a new website.
Pike added: "The investment that has gone into the new brand is all about ensuring that the garden retail customer is well supported on and off line, in media and at point of sale. The overall message of our best in class peat to peat-free proposition backed by security of supply. Our mission is to ensure the consumer can buy the very best performing product whatever the task in hand."