Bord na Móna to launch fertiliser range

Bord na Móna will expand its Growise growing media range and will launch the Growise brand in the fertilisers category at Glee this September.

Some 15 new growing media and soil improver stock keeping units (SKUs) will be on the BNM UK stand including specialist blends such as Cactus and Bonsai, Orchid and Citrus, never previously available from the company. There are also a number of new pack sizes and packaging initiatives. These will add to the existing peat-reduced to peat-free range, which includes peat-based and peat-free multipurpose growing media, and purpose specific blends like ericaceous, sowing and cutting, rose, tree and shrub and tub and basket, a John Innes range, a grow your own collection and peat-free soil improvers.

In the fertilisers category, Bord na Móna Growise will debut with an initial 29 SKUs including Growmore and a Premium multipurpose slow release fertiliser. The whole launch has  a new catalogue with multi-buy promotions across all Bord na Móna UK’s core horticultural products throughout the season.

UK sales head Charles Farmer said: "This is a significant level of product development and reflects our confidence in the Bord na Móna Growise peat to peat-free brand based on its strong performance in garden retail since launch this time last year. The feedback on quality has been extremely positive and we have seen an ever increasing number of repeat orders, so it was time for further investment in what is clearly a winning formula. It’s particularly exciting that we can now take winning formula into a new category with the fertilisers launch.

"The overall message is that this is a best in class peat to peat-free proposition backed by security of supply. Our mission is to ensure the consumer can buy the very best performing product whatever the task in hand and with our wide-ranging product developments now entering the market, the consumer has even more from which to choose."

  • Glee runs from 12-14 September.

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