Bord na Móna: Growise growing media sales "35 per cent ahead"

Spring 2016 pre-orders of Bord na Móna Growise, the brand of peat-based to peat-free growing media and soil improvers, has put the company 35 per cent ahead of sales, the company has said.

Sales manager Jason Pike said: "The new BNM Growise range is going great guns in terms of sell in and we want to ensure our retailers can make the most of sell through by providing a high profile package of marketing support. 

"We are in the process of doubling our UK stock capacity in anticipation of a great season."

The Bord na Móna Growise range now has 25 different POS boards, a series of roadside banners and multibuy promotions on peat-based and peat-free multipurpose, premium multipurpose with added John Innes and on organic soil improvers.

Pike added: "The investment in the BNM Growise brand ensures that retail customers are well supported on and off line, in media and at point of sale. 

"The message is best in class peat to peat-free proposition backed by security of supply.  Our mission is to ensure the consumer can buy the very best performing product whatever the task in hand and whatever their preference in terms of peat and peat-free."

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