Boom in market for concessions

Unmanned concessions are booming in garden centres, according to First Franchise director Ian Silverton.

Yankee Candles Europe rolled out 83 unmanned concessions at the Garden Centre Group in a month late last year, with another eight opening in December.

Ten per cent of the company's £50m turnover comes through retail concessions. The typical garden centre concession is 14sq m, featuring 600 products.Merchandisers refill from stock for which garden centres pay when it sells.

Art@Home is launching 10 garden centre concessions in 2011 to sell art, frames and framing services. Sizes are 65-93sq m (manned) and 28sq m (unmanned).

Cotton Traders now has 56 concessions in garden centres and plans to open 45 over the next three years. The clothing company has a new 74-140sq m format.

Meanwhile, outdoor clothes companies Mountain Warehouse, Cotswold Outdoors and Yeomans Outdoor Leisure are looking to move into garden centres.


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