Exhibition team sales executive Sue McDonough said the return of biannual exhibitors to Hall M had brought advanced bookings, with only eight stands left to fill.
"Having this year's show in January finishing on such a high really helped, and we had many forward bookings in the bag before the last day," she added. "There's a more positive air about companies and an attitude of optimism out there."
BIGGA chairman Andrew Mellon said the show's loyalty reward scheme, offering discounts for regular exhibitors rebooking exhibition space, was an example of the association listening to the trade.
The Grass Group managing director Tim Merrell said: "Having taken space since at least 2009 we qualify for the full 10 per cent. It makes a difference and I appreciate the gesture."
LOYALTY REWARD SCHEME
- Companies participating continuously since 2009 get 10 per cent discount.
- Those participating since 2010 get six per cent discount.
- First-time exhibitors in 2011 get three per cent discount for 2012 event.