Bonningtons sees Glee success with new ranges

Bonningtons, the Nottingham based supplier of gardening and household goods, has launched six new premium product ranges to appeal to a wider customer base and expand its market share on the high street and in garden centres.

Managing director and owner, Ian Fisher said: "Bonningtons has come of age. With 1,000 new products launched in 2016 alone, and six new premium brands, the company will change the misconception that it is a small business selling only to discounters.
 
"Earlier this year we were named as one of the UK’s 100 fastest growing SMEs, with turnover increasing by 60 per cent in the past three years. We have done this by successfully identifying Simply Great Selling Products. The next stage in our development is to provide more quality brands and develop new customer channels – focussing additionally on garden centres."
The biggest of the new ranges is Dusk Till Dawn, a collection of indoor and outdoor decorative lighting.
Vintage 4 Seasons consists of shabby chic wrought iron garden furniture, clocks and garden décor.
Craftsman includes British designed animal and transport themed metal garden ornaments and
planters with handmade elements. Also in the range are heavy duty cast iron hanging baskets,
planters and troughs.
Limitless is a heating and cooling brand.
Pacific is a range of drinks containers, glassware and homewares,
Paw Prints is pet care accessories, toys and luxurious pet beds.
Fisher said: "The new brands were very well received when we launched them at Glee, and we will be
offering them in addition to the company’s established Kingfisher value range of home and garden
products, to offer the customer a strong good – better – best hierarchy."

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