The company is keen to show that the popular conception that they are a small business, selling only to discounters is "simply not true".
Managing director Ian Fisher said: "I’ve built this business only with the support of an amazing group of people who I like to think of as my 'Dream Team'. Together, they’ve driven the growth and development of Bonningtons and I’m immensely proud of them."
To launch the new and completely different Bonningtons, the company is investing heavily in Glee 2016, with a large visible presence and a total of three stands.
Bonningtons Central: Visitors to the NEC will be invited to Bonningtons Central, where they can find out about the new business launch, and collect their personal prize cube.
Bonningtons Brand Street: This will give customers a journey through the company’s range of eight brands. The good – better – best options are across a range of categories, with a strong focus on the independent retailer. Visitors will see 500 new products for 2017, 2500 best-selling products, and Bonningtons’ 2017 deal for independents.
Bonningtons Gardens: The range of outdoor leisure from Bonningtons, including a new collection of teak furniture.