Bonningtons rebrand completes

Bonningtons have re-launched their business under a new brand identity that aims to drive their core values of 'integrity, quality and trust' through the whole operation.

Owner Ian Fisher unveiled the new identity and strategic plans to the workforce at their annual conference last week, which saw presentations from business development consultant Jane Lawler and strategic design partner, Andrew McQueen who explained how the new plans will be rolled out.

Bonningtons have made "huge" investments in logistics and warehousing as well as finance and systems. The staff learnt how the new values will be incorporated into the systems and daily running of the business as well as hearing about future development plans which will see the buying, quality and sales teams further extended to meet customer demand and deliver on the values.

Fisher said: "I’ve built this business only with the support of an amazing group of people who I like to think of as my ‘dream team’. Together, they’ve driven the growth and development of Bonningtons and I’m immensely proud of them."

The company plans to expand beyond its widely-known value Kingfisher gardening brand into ranges such as Dusk to Dawn outdoor lighting products and Four Seasons Vintage garden furniture and decorative items.

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