The Midlands-based nursery, which employs 39 staff members and is headed by MD and HTA Amenity Suppliers Group Chairman, Tim Edwards, launches its new image ahead of a trade marketing offensive later this month.
Business stationery, marketing materials, clothing, vehicles and all signage at Boningale’s 30 acre nursery site near Wolverhampton will feature the new look.
Boningale sales and marketing director Frank Sandford said: “We have been a major player in the amenity sector for over 40 years now and the business is very well known and respected in the trade, but our image was in need of a refresh.”
“This bright, fresh new identity properly reflects the quality of our offering and the professionalism of our nationwide operation. I’m delighted with the new look.”
“As we gear up to launch a major trade marketing push later in the month, it is important that our customers recognise the Boningale re-brand in advance of that activity. This is just the beginning of a dynamic new phase in Boningale’s history as we capitalise on a raft of new opportunities to further develop and strengthen our core nursery business.”