Blue Diamond to launch in-store TV channel

Blue Diamond Group has appointed Retail Digital Networks (formerly Simply Digital Networks) to create bespoke TV coverage for its 12 centres.

Retail Digital Networks, the company behind Gardening TV, an in-store channel broadcasting in 45 garden centres throughout the UK and Ireland, will design and manage Blue Diamond TV.

Blue Diamond managing director Alan Roper said: "We like to innovate and are always looking at ways to keep customers informed about latest products, garden styles and advice.

"Having our own TV channel is an ideal way to convey that information. It sits perfectly with our focus and determination to offer the highest levels of service.

"Content will be updated on a day-to-day basis allowing us to communicate with our customers, while enjoying the benefits of the national advertising campaigns which roll out on Gardening TV, helping us to promote products directly at the point of sale."

Retail Digital Networks chief operating officer Daniel Anders said:

"We're delighted to be working with the Blue Diamond Group as they own some of the finest garden centres in the UK.

"Blue Diamond TV will be operated using the 3M content management system and when all 12 garden centres are installed we will have extended our digital TV reach to an average monthly footfall of over six million people."

Six 40" screens will be installed throughout each garden centre, including within the restaurant and at the checkout.

Aside from bespoke content specific to each centre, the channel content also includes seasonal gardening tips presented by Charlie Dimmock, a gardening quiz, news and weather, generic seasonal content and national advertising campaigns.

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