Blue Diamond appoint High Street and multichannel retailer as non-exec

Garden centre group Blue Diamond has appointed Patricia Alford-Burnett as a non-executive director.

She has served as the CEO of both public and privately owned companies and is an experienced multi-channel retailer.

Most recently she was CEO of The White Company for six years and prior to that served as CEO of ILLUM, a Danish department store operator, and UK fashion retailers Jaeger and Wallis. She is a retail consultant and adviser, mentoring CEOs and their senior teams.

Alford-Burnett is "an expert at building commercial brands, using coaching skills to motivate and develop teams to support growth. She embraces design, new technology and innovation."

Chairman Simon Burke said: "Patricia will bring many qualities to our Board, but I am particularly looking forward to the perspective she will bring on our female customer, along with her insights into brand, marketing, online, people and culture. I am very happy to see a greater diversity in our Board and am confident that she will contribute significantly to the ongoing success of the Company."

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