She has served as the CEO of both public and privately owned companies and is an experienced multi-channel retailer.
Most recently she was CEO of The White Company for six years and prior to that served as CEO of ILLUM, a Danish department store operator, and UK fashion retailers Jaeger and Wallis. She is a retail consultant and adviser, mentoring CEOs and their senior teams.
Alford-Burnett is "an expert at building commercial brands, using coaching skills to motivate and develop teams to support growth. She embraces design, new technology and innovation."
Chairman Simon Burke said: "Patricia will bring many qualities to our Board, but I am particularly looking forward to the perspective she will bring on our female customer, along with her insights into brand, marketing, online, people and culture. I am very happy to see a greater diversity in our Board and am confident that she will contribute significantly to the ongoing success of the Company."