It is the first major wholesaler to take the brand, which was launched last year by bee farmer Cris Reeves.
Haughton Honey is part of the ambient product range available to Ludlow-based Bikold’s network of retailers. It is offered as a branded four-by-340g jar pack and wholesales at £15.20 per pack/£3.80 a jar.
As a result of the partnership, Haughton Honey’s direct wholesale offering will fall into line with the same pack size and price offer.
"The relationship with Bikold Foodservice is a milestone for Haughton Honey as it represents the first major wholesale partnership since the brand was launched in 2014. It will make it easier for retailers and trade customers across central England, the West Midlands and mid Wales to stock Haughton Honey, and is a key building block in our expansion plans," said Reeves, who is based in Cheshire.
"We anticipate this is the first of a number of wholesalers across the UK who we hope will take the brand."
The Haughton Honey cooperative has approximately 1,600 hives spread across the North West and the Midlands, including Cheshire, Staffordshire, Shropshire and Warwickshire. It currently supplies more than 60 stores, mainly across the North West and the Midlands but the partnership with Bikold supports the brand’s plans to expand throughout the UK.
Haughton Honey is raw honey which comes straight from the hive.