Best Themed Promotion - Fermoy's

Fermoy's has always had a strong affiliation with fresh produce, selling plants in the garden centre and food in the farm shop.

Best Themed Promotion - Fermoy's - image: Fermoy's
Best Themed Promotion - Fermoy's - image: Fermoy's
So the Devon-based garden centre's management jumped at the opportunity to promote grow your own at this year's Exeter Festival of Food & Drink.

Fermoy's branded its marquee with its "eat well grow well" logo and filled the space with fun "enticers" such as a compost cafe that encouraged children to make their own compost involving milkshake cups, kitchen waste, grass cuttings and lots of mess.

Trolleys of fresh herbs and vegetable plants were offered for sale with members of the local allotment society on hand to offer help and tips.

The star of the show was TV presenter Toby Buckland, who gave a masterclass on tomato growing. Throughout the weekend the garden centre organised talks and demonstrations with its suppliers, including encouraging insects into the garden, making edible hanging baskets and cooking fruit and vegetables.

Meanwhile, three show allotments created by winners of the Schools Allotment Competition demonstrated to families how much fun children can have growing and eating vegetables. It spurred a 17 per cent redemption take up on coupons handed out and 1,000 email addresses added to the monthly news letter.

In the week following the promotion, grow your own sales were up 12 per cent because of interest created and publicity generated and Fermoy's now leads the way in the grow your own market to their customers.

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