Publication of 2009-10 results in July 2010 showed year-on-year growth of seven per cent and a turnover of more than £10m. Woodcote set a target of like-for-like sales increase to 6.7 per cent for 2010-11.
Highlights of the year have included building new offices, completing a corporate identity programme and renovating an old structure into a new leisure sales area and future coffee shop.
In September 2010, Woodcote hosted buyer training and entered its first annual horticulture show.
In October 2010, a new recycling centre was opened following agreement with the local council. A staff appraisal process was completed with more than 400 individual targets put in place for the 100 staff. Growth was 6.4 per cent for the month. Growth of 3.7 per cent was recorded in December, despite the worst winter in 25 years. Meanwhile, Woodcote's community engagement was demonstrated with 50 local schools receiving a free Christmas tree.
Growth continued - in January 2011 up 26.5 per cent and in February 29.9 per cent. March growth was 21 per cent, April 27 per cent and May 10 per cent. After nine months trading sales were 15 per cent up on the year and seven per cent ahead of budget. Sales were on target to reach £11m despite a disappointing June.
Perrywood Garden Centre & Nurseries
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