After listing everything that Kinglea grew, Planters' staff visited the National Plant Show in autumn 2010 to see what suppliers could grow for the company in 2011.
Some plants had hit a retail price ceiling and sales had halved. Examples were one-litre Nemesia at £4.49, lavenders at £8.99 and pack bedding at £33.49. Planters talked to Pacific Nurseries and agreed to take a higher quantity and cut margins with the aim of a higher cash margin.
Planters used A1 boards telling the story of the "local hero" producers. Staff were also taken to local nurseries to gain an understanding of how the plants were grown so they could pass this on to customers.
Between January and May 2011, Planters increased use of local suppliers from 49 per cent to 60.3 per cent, adding £35,913 to the local economy. Throughout the planteria, sales rose by 24 per cent during the period, with no extra capital expenditure.
Monkton Elm Garden & Pet Centre
Millbrook Garden Company
Award sponsor - Floramedia
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