Best New Product - Roseclear Ultra - Scotts Miracle-Gro Company

RoseClear has been the number one brand in combined pest and disease control since its launch in 1982.

Best New Product - Roseclear Ultra - image:  Scotts Miracle-Gro Company
Best New Product - Roseclear Ultra - image: Scotts Miracle-Gro Company
The company describes this latest formulation - RoseClear Ultra - as the new generation systemic and insecticide fungicide for combined control of pests and diseases on ornamental plants.

Scotts claims that RoseClear Ultra is a vast improvement on the original product, where reapplication was needed every two weeks to give disease protection.

Rose Clear Ultra can be used outdoors from April to September and is easily mixed for spraying making up to 10 litres of mixture.

Every bottle of RoseClear can now last twice as long with three to four weeks between applications. The three-in-one action kills aphids, controls blackspot, powdery mildew and rust and prevents further attacks for up to four weeks.

The company had the objective to consistently seek improved product efficiency and market standing. It aims to provide a product that gives lasting control and attract new users to the combined pesticide market as well as catering for existing markets.

It also wants to provide attractive packaging, to give good in-store and external promotion and introduce point of sale (PoS) to cross-sell with rose feed.

Promotion includes an integrated marketing campaign, an extensive amount of PR activity, compelling PoS and display material, a new-look concise label to make problem identification easier.

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