Best New Gardening Product

Winner: Hozelock Cloud Controller.

Hozelock says it has revolutionised automated home watering with the launch of its new Cloud Controller. Whether people are at work, watching television or sunning themselves in the Caribbean or Cornwall, the Cloud Controller will allow them to water their garden at a touch of their mobile, thanks to an easy-to-use app and newly developed timer technology. Hozelock is leading the way from the connected home to the connected garden.

As the leader in smart watering for the 21st century, Hozelock has enabled gardeners to save time, safeguard the health of their plants and use less water, wherever they are.

Easy to use, with informative packaging, the Cloud Controller's obvious appeal conquers shoppers' confusion about which automatic watering product they should buy. It enables retailers to maximise their sales from the automatic watering sector, to grow the category in retail and to demonstrate their knowledge and understanding of changing consumer needs and so participate in today's technology-driven age.

In a world where 328 million apps are downloaded every day and the typical British household already has at least seven connected devices, the connected home is now mainstream. Garden retailers now have the opportunity to participate in the "internet of things" as the connected home extends into the garden.

Hozelock carried out a huge amount of research and worked closely with a wide cross-section of international retailers to make sure the Cloud Controller revolutionises automated watering and successfully increases sales for garden centres and retailers alike.

The research identified recognised consumer and lifestyle trends including urbanisation, the growth of container gardening, sustainability and the desire for convenience. Innovation has become the new normal for consumers and Hozelock, an innovator since the first connector in 1959, has the led the way in developing solutions and responses.

The Cloud Controller is the culmination of a high level of investment in consumer-driven new product development, demonstrating Hozelock's commitment to bringing exciting and relevant product to the gardening sector.

Launched last year at Glee, where it won the Best New Product award in the garden care accessories category, the Cloud Controller will be supported with both traditional and digital consumer marketing campaigns, alongside eye-catching point-of-sale display units to take it beyond the usual automatic watering locations in store. The suggested retail price is £114.99.

Highly commended
Resolva Liquid Shots, Westland Horticulture
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Remin Volcanic Rock Dust
Weed Slice, Burgon & Ball

Award sponsor

The Garden Industry Manufacturer's Association represents the majority share of suppliers and manufacturers operating within the UK gardening industry. Formed more than 15 years ago, its goal is to promote the commercial, trading and industrial interests of its members.

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