Best Catering Facilities - World's End Garden Centre

World's End Garden Centre set itself the challenge of achieving destination status in the local area for a high-quality food outlet that would meet the exacting standards of today's sophisticated and knowledgeable consumer.

Best Catering Facilities - World's End Garden Centre - image: World's End
Best Catering Facilities - World's End Garden Centre - image: World's End
The Buckinghamshire centre looked to become a restaurant of regional significance that would increase sales when centres are not traditionally busy. It also sought to attract customers who do not normally come to garden centres.

The proposal by owner Garden Centre Group was to replace the old, small restaurant built in 1969 as a coffee shop attached to the nurseries.

The £1.2m building project started in mid 2010 and took nine weeks, creating an attractive gastro-bistro environment with a state-of-the-art kitchen, a children's play area and seating for 250.

The restaurant now attracts a wide range of customers from families to business people, as well as hosting private meetings and functions. Early morning and afternoon trade has also increased.

Restaurant sales increased from £458,812 to £800,881 from June 2010 to June 2011. In the same period, Christmas food sales in the grotto, also relocated increased by £20,588 to £292,366.

Highly Commended
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Simpsons Garden Centre

Award sponsor - The HTA


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