Best Business Development - New Build, Refit or Launch Winner - Millbrook Garden Company

Millbrook Garden Company in Gravesend, Kent has moved the entire planteria from one side of its site to the other and incorporated a new way of displaying the plants to offer an inspirational and an enjoyable place to shop.

Best Business Development - New Build, Refit or Launch Winner - Millbrook Garden Company - image: Milbrook GC
Best Business Development - New Build, Refit or Launch Winner - Millbrook Garden Company - image: Milbrook GC
This first phase of the redevelopment was opened at the end of March following several months of construction by Geo Hodges and extensive landscaping by Millbrook's own landscaping division.

Malcolm Scott Consultants worked on steering consent for the plans, which included a shop extension, a coffee shop, warehouse, mezzanine office and the enclosed 3,750sq m outdoor area. Because it was sited in the green belt, the application emphasised the planteria and this helped gain approval for 2,000sq m of work, says Millbrook.

Woodhouse says the new area combines the basic need to merchandise plants with an inspiring sales environment. Browsing quietness was a key component after looking at competitors such as local DIY stores, television shopping channels, Dobbies, other garden centres and tourist attractions and the internet.

Rather than the gridiron layout, Millbrook has built a curved planteria with planting "cameos" after it found that 60 per cent of plants are bought on impulse so customers need to feel relaxed. Millbrook expects the new planteria's sales to increase by 15 per cent in its first year of operation.

Highly Commended
Scotsdales Garden Centre
Mill End


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