The Norwich-based company will be selling and supporting the full John Deere turf machinery range from its existing agricultural outlet at Coates, near Peterborough, from 6 January. As a result, Peterborough Grass Machinery at Westwood will be operating only as a John Deere homeowner equipment dealer from this date.
"As the turf industry continues to develop with the increasing use of new technology, higher value equipment and greater customer expectations for improved product support, John Deere and our dealers must be in a position to react to this ever-changing market place," said John Deere turf division manager Chris Meacock.
"Over recent years we have been developing the national dealer network and working closely with dealers to improve their businesses, their level of product specialisation and the support they are able to provide to meet customer demands. These improvements have led to the need for larger, even more professional businesses capable of supporting all the functions the market now requires, while still maintaining a strong local presence."
Ben Burgess & Co has been a dealer of agricultural, horticultural and construction machinery for 83 years. It has been established in the turf machinery business since 1962, and has held the John Deere turf franchise since 1986, although it has been a John Deere agricultural equipment dealer for 50 years.
Managing director Ben Turner said: "Having already established a successful golf and turf business in our existing area of responsibility, we plan to introduce a hire service and a wider range of parts to this new sales area, as well as the increased level of specialist sales and service support that the professional turf market requires."
Johnathan Harpham is now the turf area sales representative for the company, and groundscare technician Nathan Setchfield has also joined the team.