Belgian growers bring new hellebores to market

VLAM, Flanders' Agricultural Marketing Board, is exhibiting at Glee (Birmingham NEC 11-13 September) for the first time.

Hellebore Viv Victoria
Hellebore Viv Victoria

Dataflor grow globe chrysanthemums and strawberry plants, Decock Plants produce young plants; Deforche Export sell indoor and outdoor plants; De Waele-Wilwoodii specialise in Chamaecyparis, Cupressus, Azalea indica, Azalea japonica, Rhododendron, Camellia and Pieris; and Het Wilgenbroek is a hellebore specialist.

Het Wilgenbroek will be competing for a Glee New Product Award with its purple Viv 'Victoria' hellebore, marketed by Microflor.

Oprins Plants focuses on bamboo and holly and Van Poecke & Zn grows conifers and rose bushes.

In 2016, bedding and balcony plants accounted for 31% of Belgian exports to the UK, worth £14 million. Imports into the UK have quadrupled since 2007. Belgian indoor plant imports are worth £9.5 million.

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