A new website www.flowertrials.com highlights each company's offerings in English, Dutch, German and French. Maps with locations and hotel information are available to help with planning and navigation.
Organisers are also encouraging use of social media.
Dummen marketing manager Sonja Dummen said: "Next to discovering the latest assortment, the FlowerTrials is also a key networking moment. The brand new FlowerTrials social media channels can be used to maintain existing relationships and make new, valuable connections."
Jeroen Egtberts, managing director of Moerheim New Plant and chairman of the FlowerTrials Foundation said: "The FlowerTrials offers it all in pot and bedding: from technical information to retail inspiration, from breeding breakthroughs to the latest trends."