Bedding grower added to Newey Group's roster

The Newey Group has rebranded Eagle Plants, New Forest Plants and New Place Nurseries and taken a controlling interest in Evesham bedding grower Avoncross Ornamentals.

Newey Group managing director Alex Newey
Newey Group managing director Alex Newey

Eagle Plants and New Place Nurseries are now operating under the Newey Perennial Plugs & Liners name, while New Forest Plants and New Place Nurseries are operating under Newey Garden Ready branding.

"Avoncross is an exceptionally well-managed business renowned for high-quality plants," said Newey Group managing director Alex Newey. "It is run independently and we've bought a controlling interest. There is some synergy between that business and New Forest Plants as they both share a customer base. It's a local business to Newey's Stratford-upon-Avon business so the geography is right."

Frank Kinsella remains a partner, shareholder and general manager. The Soave family has retired from the business. Newey added: "Consolidation in the marketplace will happen. It's a mature and fragmented market that has succession planning challenges and these things will lead to consolidation. We will continue to invest in horticulture."

In recent years Newey Group has expanded from its Young Plants base to take over several nurseries, including Roundstone, as well as adding other horticulture businesses. The Warwickshire-based company's open week Florafest last month attracted record visitor numbers of several hundred people.

There will be a full group rebrand this summer, with the Garden Ready and Plugs & Liners precursors of that. Newey said he plans to keep acquiring businesses and has two growers/plant suppliers in the pipeline.

This spring's mixed weather resulted in higher wastage than budgeted but 2016 has still been a "good" year, he added. The group's "hedging model" worked because annuals have not sold as well as shrubs and trees this year but the breadth of the company means the effects are not so drastic.

- GroSouth takes place at Roundstone Nurseries in Chichester, West Sussex, on 9 November.

Growing business Complete list of Newey Group acquisitions

Newey Group now incorporates:
? Avoncross Ornamentals
? Eagle Plants
? Evergreen Events
? New Forest Plants
? New Place Nurseries
? Omni Solutions
? Roundstone Nurseries
? Transflora
? Whitehill Seed Co
? Young Plants

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