BBC's DIY SOS to launch licensed product

Rocket Licensing has been appointed to manage the worldwide licensing campaign for BBC TV show DIY SOS, to develop products and a show linked to the series.

Image: BBC
Image: BBC
The show, in which a team of builders and designers get together to renovate homes for a family, an individual or a particular need, started life on BBC One in 1999.
Featuring presenter Nick Knowles and tradesmen Mark Millar, Chris Frediani, Julian Perryman and Billy Byrne, the programme recently reached a peak of 7.7 million viewers.
Rocket plans licenced products aimed at home improvers and gift buyers with publishing, textiles, apparel and accessories, tools, games and toys, plants and gardening, retailer-driven 
promotions, live events and apps as part of the plan to sell at DIY chains, supermarkets and 
garden centres.
Knowles said: "DIY SOS enjoys a level of awareness and longevity that few TV shows can match — and has an incredibly strong potential consumer market. It’s not just a great brand — it’s a great opportunity to develop events and products that people can trust."
DIY SOS executive producer Robi Dutta added: "The BBC is thrilled to be working with Rocket in developing a broad and exciting range of products and events that will bring our audience even closer to the DIY SOS brand. Having Nick and the build team on board in this exciting new venture means it will be a true brand extension for our audience."

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Pots and containers

Pots and containers

Superior propagation products can justify extra expenditure by providing precise cell fill, optimum root development and healthy plugs, writes Sally Drury.

Business Planning - Inflationary pressures

Business Planning - Inflationary pressures

How can horticulture businesses respond to Brexit-fuelled inflation? Neville Stein outlines the options.

Garden centre profile: Mappleborough Green Garden Centre

Garden centre profile: Mappleborough Green Garden Centre

Phase two of the redevelopment of the former Badger Nurseries has delivered rapid and impressive results, Matthew Appleby discovers.

Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Garden retail Top 100 GARDEN CENTRES

Our exclusive ranking of garden centre performance by annual turnover. NEW: 2016 listing just published

Garden Centre Prices

GARDEN CENTRE PRICES w/e 21 September 2016
GARDEN CENTRE PRICES w/e 24 August 2016

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here