Bayer and Yara make technology agreement

Digital farming technology has been given a boost thanks to a new technology agreement between two global giants of the agricultural world - Bayer and Yara.

Image: Bayer
Image: Bayer

The pair has entered into a software collaboration and technology license agreement to give farmers
worldwide those digital farming tools that can help lift their businesses; productivity, profitability and sustainability.

The collaboration is therefore set to see the development of new digital farming solutions as well as
an increase in the use of existing nitrogen application technology. This includes the proven N-Sensor and mobile imaging technology such as the ImageIT.

Moreover, under this agreement, Yara will grant Bayer access to its mobile imaging technology to determine the nutrient status and needs of plants with a smartphone application. Yara will also provide crop nutrition recommendations.

Tobias Menne, head of digital farming at Bayer, said: "Farming around the world can become more efficient and sustainable. This cooperation will be important in helping meet these targets for small holder farmers in Africa and Asia as much as for larger growers in the Americas and Europe."

Pål O Stormorken, head of application and crop management systems at Yara, said: "To speed up the development of our digital sensing technology, we seek partnerships which will help us leverage our strong market presence within crop nutrition. This collaboration will make us better positioned to support farmers in improving the crop performance by integrating digital solutions into their farm management."


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Can UK fresh produce come out of Brexit ahead?

Can UK fresh produce come out of Brexit ahead?

UK production horticulture can become more profitable under one possible Brexit scenario, while other more drastic scenarios will lead to only minor losses in profitability, in contrast to other farming sectors, according to a new report by levy body AHDB with Agra CEAS Consulting.

Business Planning - Staff are your greatest asset

Business Planning - Staff are your greatest asset

An effective strategy to retain staff is the best way for any business to avoid a potential recruitment crisis, Neville Stein advises.

How should agri-tech research for fresh produce function in a post-Brexit UK?

How should agri-tech research for fresh produce function in a post-Brexit UK?

One area affected by the uncertainty around Brexit will be the ongoing development of agricultural technology, seen by many as essential to retain Britain's productivity and competitiveness in fresh produce along with other farming sectors.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs
More Horticulture Jobs

Pest & Disease Tracker bulletin 

The latest pest and disease alerts, how to treat them, plus EAMU updates, sent direct to your inbox.

Sign up here

Professor Geoffrey Dixon

GreenGene International chair Geoff Dixon on the business of fresh produce production
 

Read Professor Geoffrey Dixon