The pair has entered into a software collaboration and technology license agreement to give farmers
worldwide those digital farming tools that can help lift their businesses; productivity, profitability and sustainability.
The collaboration is therefore set to see the development of new digital farming solutions as well as
an increase in the use of existing nitrogen application technology. This includes the proven N-Sensor and mobile imaging technology such as the ImageIT.
Moreover, under this agreement, Yara will grant Bayer access to its mobile imaging technology to determine the nutrient status and needs of plants with a smartphone application. Yara will also provide crop nutrition recommendations.
Tobias Menne, head of digital farming at Bayer, said: "Farming around the world can become more efficient and sustainable. This cooperation will be important in helping meet these targets for small holder farmers in Africa and Asia as much as for larger growers in the Americas and Europe."
Pål O Stormorken, head of application and crop management systems at Yara, said: "To speed up the development of our digital sensing technology, we seek partnerships which will help us leverage our strong market presence within crop nutrition. This collaboration will make us better positioned to support farmers in improving the crop performance by integrating digital solutions into their farm management."