Bayer targets non-plant feeders

Bayer Garden is seeking to change the habits of the 30 per cent of gardeners who do not feed their plants.

Consumer insight from Shoppercentric shows 30 per cent of plant owners don’t feed at all, said Christina Bouzala, group brand manager at Bayer Garden.  
"These people aren’t confident about what to feed and how, and when they go in-store to find out more, the fixture can cause them more confusion.
"This is a huge missed opportunity for garden care retailers, but it gets bigger still when you focus on pots and containers.  Once the nutrients in the compost of pots and containers are exhausted, plants can produce far more blooms when fed regularly. Yet of the 90 per cent of gardeners who express a preference for growing in pots, only 55 per cent use a feed.
"At Glee (Birmingham NEC 12-14 September) we’ll reveal our strategy for outdoor plant foods, which will help retailers further grow their business in this market, with exciting new products, whilst always having in mind the end benefit for the consumer."

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