Bayer makes rose care a dedicated category

Bayer Garden has revamped its rose care range with the launch of a new product-Multirose 3in1 formulation, a new formulation and new packaging in a move that aims to consolidate its rose care offering under one banner.

Category manager Ian Overson says: "Roses are one of the most purchased plants in the UK and as such deserve to have a dedicated category based on main consumer needs.  Currently products are placed either with plant feeds or fungicides, making it difficult for customers to find what they are looking for on the shelf."

RTU concentrated spray Multirose 3in1 formulation kills bugs and controls diseases and is a foliar feed and is claimed to be the only product on the market formulated to combat all three problems.

Meanwhile, Bayer Toprose packs have been updated and will also carry the Royal National Rose Society endorsement from 2009.


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