Marketing head Paul Lerigo said:
"We have a massive repository of technical expertise within Bayer Garden and over many years of talking to consumers on our advisory line have built up a really good understanding of the problems gardeners face, whether it’s how to identify the root cause of a particular problem or how to encourage blooms.
"The website brings all this knowledge together and presents it in an accessible and interactive way with a refreshing new look and feel."
Two sections of the website are Garden Care, and Home Care. The Seasonal Advice section tells gardeners what they can do in the garden month by month and which products they might need.
The Gardener’s Glossary is a guide to gardening and related terms.
The website is also the place to find out more about Bayer Garden’s two on-pack promotions. To celebrate over 50 years of Phostrogen, inside one 800g packet of Phostrogen there is a Golden Ticket. The person who finds it is entitled to £50,000.
Promotional bottles of Provado Ultimate Bug Killer Ready to Use have a collar round the bottle. On one collar is the unique winning number and the individual who finds it and enters it onto the website could be ‘Mortgage Free for a Year’.