Bayer Garden sale to French firm SBM finalises

Bayer has announced the completion of the sale of its consumer business to SBM.

The consumer business encompasses the Bayer Garden and Bayer Advanced businesses in Europe and North America. With the completion of the sale, 220 employees as well as the entire product portfolios of Bayer Garden and Bayer Advanced, including the home and garden R&D pipeline, and for a transitional period a license to use the Bayer brand, have been transferred to SBM. The financial terms of the transaction were not disclosed. 

Bayer Garden includes the Baby Bio, Phostrogen and Provado brands, which will continue after SBM loses the Bayer name.

Bayer environmental science business unit head Dr Jacqueline Applegate said: "We are pleased to have successfully completed the sale of this business to SBM. This transaction represents a significant milestone in the transformation of Environmental Science, one that enables us to further strengthen our market leadership position with a single-minded focus on the unique needs of our customers in the Professional business.

"SBM has been a fantastic partner throughout the process and we are certain our Consumer employees, customers and partners will benefit from working with this great company."

Bayer Garden and Bayer Advanced were part of Environmental Science, a business unit within Bayer’s Crop Science division, which offers weed and pest control products for professionals and consumers. The turnover of the Environmental Science unit in 2015 was EUR 819 million, to which the Bayer Garden and Bayer Advanced businesses contributed EUR 239 million.

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