Bayer Garden sale to French firm SBM finalises

Bayer has announced the completion of the sale of its consumer business to SBM.

The consumer business encompasses the Bayer Garden and Bayer Advanced businesses in Europe and North America. With the completion of the sale, 220 employees as well as the entire product portfolios of Bayer Garden and Bayer Advanced, including the home and garden R&D pipeline, and for a transitional period a license to use the Bayer brand, have been transferred to SBM. The financial terms of the transaction were not disclosed. 

Bayer Garden includes the Baby Bio, Phostrogen and Provado brands, which will continue after SBM loses the Bayer name.

Bayer environmental science business unit head Dr Jacqueline Applegate said: "We are pleased to have successfully completed the sale of this business to SBM. This transaction represents a significant milestone in the transformation of Environmental Science, one that enables us to further strengthen our market leadership position with a single-minded focus on the unique needs of our customers in the Professional business.

"SBM has been a fantastic partner throughout the process and we are certain our Consumer employees, customers and partners will benefit from working with this great company."

Bayer Garden and Bayer Advanced were part of Environmental Science, a business unit within Bayer’s Crop Science division, which offers weed and pest control products for professionals and consumers. The turnover of the Environmental Science unit in 2015 was EUR 819 million, to which the Bayer Garden and Bayer Advanced businesses contributed EUR 239 million.


Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Sign up now
Already registered?
Sign in

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus

Read These Next

Are garden centres taking business from department stores?

Are garden centres taking business from department stores?

Can other garden centres learn from Petersham Nurseries and the fusion of retail elements in its new Covent Garden outlet?

Consolidation reaching ever further across horticulture

Consolidation reaching ever further across horticulture

Consolidation is stretching across the nursery and retail horticulture sectors, with Dutch corporate finance company Oaklins saying the horticulture market is now going through another wave of consolidation.

Electric car charging: an opportunity for garden centres?

Electric car charging: an opportunity for garden centres?

There are 11,700 electric car-charging points across the UK but only eight at garden centres, so more can be done to take the opportunity in garden retail.


Follow us on:
  • Facebook
  • LinkedIn
  • Twitter
  • Google +
Horticulture Jobs

Horticulture Week Top 100 GARDEN CENTRES

Our exclusive ranking of garden centre performance by annual turnover. 

Garden Centre Prices

Peter Seabrook

Inspiration and insight from travels around the horticultural world
 

Read more Peter Seabrook articles

Neville Stein

Business advice from Neville Stein, MD of business consultancy Ovation
 

Read latest articles