Bayer Garden sale to French firm SBM to complete in October

The sale of Bayer Garden to French firm SBM Développement (SBM) will be completed in October, meaning that the product range and all 250 positions in Europe and North America will transfer to SBM at the start of the month.

Bayer Garden is part of Bayer Environmental Science - a business unit of the Bayer CropScience division. The deal means that Bayer Garden in the UK and Ireland will transfer its amateur gardening business to be run independently as SBM Life Science Limited.

The Bayer Environmental Science team will be re-structured and will solely focus on professional turf, amenity and pest control solutions, and will remain at the Cambridge Science Park.

SBM made a unilateral binding offer for Bayer Garden in February.

Bayer launched new products at Glee this September. They will keep brand names such as Baby Bio but will lose their Bayer branding.

The current head of Bayer Environmental Science for the UK and Ireland, Darren Brown, will move to head up the SBM Life Science UK and Ireland headquarters at TechnoPark in Cambridge. He said: "SBM’s deep experience with biologics, soils and fertilizer products compliments the Bayer Garden portfolio to help strengthen our position in the market."

Alan Morris, professional products head of sales at Bayer Environmental Science is confident about the future.

"The future is bright for Environmental Science and with over 500 people fully dedicated to these areas of the business globally, we have a strong team and a wealth of experience to draw upon," said Alan. "Our vision is to develop industry solutions in our Pest Solutions and Turf Solutions Teams. One of the key focuses for Bayer is to innovate by enhancing formulations so that less active ingredient is required to achieving high efficacy.

"Bayer Environmental Science is not just about offering the best products, it's about providing solutions and supporting industry professionals with industry expertise," he adds.


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