Bayer Garden appoints Hardwick Agency to sell to south east garden centres

Hardwick Agencies, run by Jason and Jane Hardwick, is to represent Bayer Garden in the South East of England, replacing Brenda and Derek Petts.

Bayer Garden sales head Roger Self said: "With a strong team, Hardwick Agencies has over 18 years of experience in the area. This significant addition to our agency network is the next step in our strategy of continually increasing the number of sales personnel representing Bayer Garden. 

"Our sales-in figures this season were excellent as our customers loved the new branding that created a ‘family-feel’ to all our products, our TV and press advertising campaign and the introduction of a variety of new products.  In 2013, we will be continuing this investment in our products and brand. 

"With Hardwick Agencies in place for the pre-season sales campaign we aim to capitalise on this potential and enhance the representation of our key brands including Slug & Snail Killer, Provado Ultimate Bug Killer, soluble sachet weedkillers like Super Strength Glyphosate and Path Weedkiller, Phostrogen and Baby Bio."

As well as Jason and Jane Hardwick, the Hardwick Agencies team includes:  
• Richard Card – formerly of Haskins Garden Centres, he has been with Hardwick Agencies for over 10 years
• Andy Campion – joined Hardwick Agencies five years ago from Wyevale Garden Centres  
• Andy Mountney – part of the team for over four years, he was previously with Chessington Garden Centre
• Dominic Gomes – has been with the Hardwicks for two years, following a career with Homebase

Bayer made its eight sales staff redundant from June 2009 when it switched to selling by agency.

CW Agency covers Norfolk, Suffolk, Northamptonshire, Buckinghamshire, Lincolnshire, Nottinghamshire and Derby for Bayer.

Rogers Agency serves Wales and the West Midlands, encompassing Warwickshire, Shropshire, Staffordshire, Herefordshire and Worcestershire.

Denholm Agency covers Scotland, Northern Ireland and northern England. MJF Sales & Marketing is Bayer's sales agency in the South West.


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