In return for registering their contact details, visitors will get the chance to guess the six-digit combination for the Barenbrug safe. The first person to correctly identify the numbers in the right order will win the money.
The competition kicks off Barenbrug's winter sports turf campaign, which includes a big announcement about a new product that will make life easier for groundsmen, stadium and facilities managers, UK marketing manager Paul Warner said.
"It's also a chance for us to get to know our customers better, so we can continue to support them."
A Twitter competition will run alongside the two day event, so turf professionals who can't attend SALTEX will still have the opportunity to crack the code and win the cash.
Barenbrug research and development manager Dr David Greenshields will be manning the G055 stand to answer turf-related questions.