The Suffolk-based Barenbrug is one of the largest grass seed producers in Britain.
Sales managers Kyle Irwin and Eamonn Maguire bring a wealth of experience in the turf and sports industries. The team currently works closely with turf professionals in golf, GAA, rugby, soccer and landscaping.
Greentech Sportsturf Ireland will also work closely with Barenbrug’s research and development manager, Dr Dave Greenshields, to meet customers’ individual needs.
Irwin said: "It’s an exciting prospect to be able to offer greenkeepers, groundsmen and landscapers the most advanced turf research and development available.
"This means we are now in a position to take customers’ individual issues and challenges and work with Barenbrug to develop tailored solutions that will make life easier for all our grass seed users."