Barbecue sales top 2014 figure

Napoleon Grills has reported 2015 sales to date exceeding all expectations.

By the end of the first week in May the company had already overtaken its total sales figure for 2014.


UK sales manager Martin Sobey said: "It has been an extraordinary start to the season and the rate of sales shows no sign of abating. Our new top-of-the-range gas grills have sold particularly well which we attribute partly to some really exciting product features and an improving economic climate which is making buyers more confident."


Napoleon Grills believes the increase is down to the weather, having 4o per cent more stockists and increased brand awareness through a summer promotion with Bart Ingredients, supporting Epilepsy Action’s Big BBQ event, a series of garden centre Grill Skill Theatre events and offering attendance to retailers at events such as Grand Designs Live and the CLA Game Fair.

Sobey added: "I believe that 2015 will be the year Napoleon Grills comes of age. We are one of only a couple of brands that can offer a full range of product; portables, charcoal and gas standalones, built-ins and accessories. We are a realistic and profitable alternative with the added advantage of being a small, friendly and flexible team. These are very exciting times for us and our retail partners."


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