Video will also form a big part of the new website, with the addition of ‘garden hacks’ – videos of 20 seconds in which Bakker.com gives quick solutions to common problems in the garden such as a snail infestation or the efficient removal of moss on the patio. Customers will also find longer, more in-depth instructional videos covering advice such as how to prune a rose bush.
Bakker.com chief executive Paul Geraeds said: "The new website is the result of 18 months of hard work. Bakker was originally a mail order company, and our previous website was therefore simply a digitalisation of our paper catalogue which is published every season.
"As part of our research process, we studied the online behaviour around gardening in Europe, and our research has shown that the online audience is approximately 12 years younger than the ‘paper’ audience."
Managing director Adrian Nind added: "We know that people want to have more choice and variety in garden products, and they are also looking for advice and on maintaining their garden and are seeking inspiration. The new website takes into account our customers’ online search behaviour as well as accounting for local trends: a customer in the UK will automatically see different suggestions to a visitor from Norway.
"We also know that the garden knowledge of the customer in the thirty-forty age group is generally less than that of their parents and grandparents. They have less time to read garden books, instead seeking immediate answers to practical questions – and we are here to help!"
The new website will form "the largest gardening platform in Europe" and has already launched in the Netherlands, France, Germany and the UK. The other 15 European countries in which Bakker.com operates will then follow.